2012-2016 Current Situation of Chinese clothing e-commerce industry analysis and investment potential, the study reports Number (No.): 83054 in the Commercial and Economic Institute [Report Title]: the 2012-2016 Chinese clothing e-commerce industry status and investment potential study [ keyword]: apparel e-commerce research report Publication Date: October 2012 [delivery]: EMIL electronic version or EMS [Price]: [paper version]: 6500 yuan [electronic version]: 6800 yuan [ paper + E]: 7000 yuan [Order by phone: 010-57738660 duty Hotline: 15330088658 [Fax Order]: 010-84943629 [Contact]: Li Zhao consulting QQ: 1720057175 [corporate website]: http://www. zsjjyjy.com/report/83054.html (click or copy the website read text) report directory: Chapter 2011-2012 the overall operation of China's online shopping industry trend analysis Section I 2011-2012 China's Internet shopping moving line dynamic analysis small holiday online shopping daily average consumption of the financial crisis, the development of online shopping opportunities, well-known foreign manufacturers began to get involved in the Chinese online shopping market, creative personality, stocking popular online shopping Section II 2011-2012 China online shopping market profiling, online shopping market scale, online shopping accounts for the proportion of total retail sales of social consumer goods scale structure of the transaction amount, transaction volume, distribution Fifth, the development of China's online shopping challenge traditional retailing Section III 2011-2012 China Network shopping development problems and countermeasures, China's online shopping market shortfall of credit protection, China's online shopping market "plugging" need a multi-pronged approach of Chapter II 2011-2012 Chinese the apparel textile e-commerce run environment parsing first section 2011 -2012 macroeconomic environment analysis, China's GDP, the consumer price index analysis, analysis of the income of urban and rural residents, total retail sales of social consumer goods five, total fixed asset investment, total imports and exports, and the growth rate analysis Festival 2011-2012 Chinese clothing e-commerce industry environment, online shopping quick to the popularity II, the financial crisis, Chinese netizens blitz online shopping online shopping among the list of the Ten network applications, local norms to open the online shopping rule-based door five, ease employment pressure China should vigorously support the development of the third quarter of the online shopping industry macroeconomic situation of Chinese clothing e-commerce market in 2011-2012 analysis, online shopping penetration, amount of shopping, Shopping Network shopping penetration four shopping site user market share of five shopping site users coincidence degree 2011-2012 Chinese clothing e-commerce industry running situation analysis of the status quo of the first 2011-2012 Chinese clothing e-commerce industry overview, economic downturn hard to change the momentum of apparel e-commerce, affecting the primary factor for online shoppers to buy clothing merchandise clothing online shopping growth rate, Chinese clothing online shopping market transactions Chinese clothing e-commerce industry market dynamics analysis in Section II 2011-2012 scale the third quarter 2011-2012 the Chinese apparel e-commerce hotspot focus an award winning, VANCL M18 development line shop, CPS advertising model sought after four traditional clothing brand into e-commerce five clothing online shopping market transaction volume nearly doubled to six, Taobao, VANCL occupy half VII, apparel B2C lead the "fast" era Chapter 2011-2012 China apparel e-commerce trend analysis Section I Men, the Chinese men's online shopping market situation and classification analysis of the two men's network sales market brand occupancy, popular online men's style and sales online menswear price analysis, menswear market prospects Analysis Section II women, Chinese women's online shopping market status and classification analysis, women Network sales market brand has three popular online women's styles and sales of four online Women price analysis, women market analysis of the third quarter Maternity, Maternity Market Review, 2009 Maternity style analysis of three pregnant women install major brand analysis section IV of children's clothing, children's clothing sales platform works, children's clothing design analysis of three major brands of children's clothing e-commerce, the children's clothing market prospects analysis V shoes and footwear online shopping market status quo and classification analysis footwear network sales market brand occupancy popular online shoe styles and sale of four online shoes price five shoes market prospects of the 2011-2012 Chapter Chinese clothing e-commerce business model analysis Section I 2011 -2012 change of Chinese clothing e-commerce industry chain, the traditional garment industry chain, apparel e-commerce, three-dimensional, multi-channel industrial chain, integrated the Chinese service e-commerce industry Section II 2011-2012 China apparel e-commerce each platform pattern analysis, apparel e-commerce b2b mode analysis apparel e-commerce b2c mode analysis apparel e-commerce c2c mode analysis Section III 2011-2012 Chinese clothing e-commerce multi-channel mode to resolve, "E-commerce + catalog sales two, "directory + website + entities shop" community interactive website in section IV 2011-2012 China face profitability problems, community interactive website classification two parallel three, "advertising" and "e-commerce", the sixth chapter of the advantage Reviews 2011 -2012 Chinese clothing e-commerce website, network marketing topics to explore the first 2011-2012 Chinese clothing e-commerce, network marketing analysis of an e-commerce site network marketing channels, clothing e-commerce site of several major marketing Section II 2011-2012 China apparel online shoppers media contact behavior analysis Section III 2011-2012 China clothing site index for judging a the operators concern: buy based on the user point of view to evaluate investment concern: and based Website competitiveness index system in section IV, 2011-2012 clothing site operators of the Web site operators Difficulties Section V 2011-2012 clothing website users to access and maintain thematic Exploration potential users of a clothing online shopping Second, the user psychological price positioning three clothing online shopping again to buy Chapter VII 2011-2012 clothing online shopping user market survey analysis Section I 2011-2012 China clothing online shopping user attribute analysis, Chinese clothing online shopping distribution of two users, China's clothing online shopping users monthly income distribution, clothing online shopping user total number of purchases during the year 2009, the total spending five clothing online shopping users clothing online shopping, online shopping, online shopping place Festival 2011-2012 Chinese clothing online shopping user purchase behavior analysis of a users to buy the highest number of apparel categories, users purchase the maximum amount of clothing types, most often purchase Women website, prompting online shoppers to buy clothing merchandise the main factor V, clothing online shopping users drawback six clothing online shopping, apparel products eventually attract clothing online shopping factors users to buy clothing online shopping users clothing brand recognition eight user's clothing clothing online shopping consumer behavior expected the third quarter of 20-30 year-old working-class clothing consumer survey, apparel online shopping heart price analysis Second, clothing online shopping preferences analysis three clothing online shopping brand recognition analysis of Section IV 30-45 year-old age clothing consumption investigating a clothing online shopping heart price analysis, apparel online shopping preferences clothing online shopping brand recognition analysis of Chapter VIII of the 2011-2012 Chinese clothing e-commerce industry market competition analysis Section I 2011-2012 China apparel e-commerce competition Analysis clothing e-commerce increased competition, PPG e-commerce with the traditional garment enterprises competitive, apparel e-commerce the degree of competition analysis, e-commerce clothing brand competition into the direct selling industry the focus of Section II 2011-2012 China National Garment electronic Business Industry Porter's five forces competitive mode analysis of direct competitors, new competitors three alternatives competitors four suppliers V, Section III of the purchaser competition of the 2012-2016 Chinese clothing e-commerce industry trend analysis first IX 2011-2012 well-known apparel e-commerce website competitiveness - Taobao C2C type the first section a, a basic overview of the enterprise, the enterprise competitive advantage, enterprises main business scope analysis Section II eBay, basic overview competitive advantage, enterprise mainly engaged in the scope of analysis of the third quarter to pat a basic overview of the enterprise, the enterprise competitive advantage, the main business scope of the well-known Chapter 2011-2012 Chinese clothing e-commerce website competitiveness type of analysis - B2C first section PPG, a basic overview of the enterprise, the enterprise competitive advantage, mainly engaged in Section II the Vancl (where customers) First, the basic overview of the enterprise, the enterprise competitive advantage analysis of three major enterprise The scope of business analysis Section III fashion uprising a basic overview of the enterprise, the enterprise competitive advantage analysis of three main business scope of the enterprise the fourth quarter shopping network a basic overview of the enterprise, the enterprise competitive advantage analysis of the first three main business scope five runway nets, basic overview of the enterprise, the enterprise competitive advantage analysis Third, the main business scope of Section VI BONO a basic overview of the enterprise, the enterprise competitive advantage, corporate business scope of Section VII Dangdang a a basic overview of the enterprise, the enterprise competitive advantage three main business scope of the enterprise the section VIII maiwang, the basic overview of the enterprise Second, competitive advantage analysis Third, the main business scope of Chapter XI 2012-2016 Chinese clothing e-commerce industry trends forecast analysis Section I 2012-2016 Chinese clothing e-commerce industry outlook outlook analysis, the international trend, the user needs is a baton three, staking their era who can win the Section II 2012-2016 China apparel e-commerce industry analysis of market forecasts, c2c market Luanzhan Baidu Taobao roads lead to Rome, b2c markets expect intensive, personalized, specialty, niche groups into the development trend of blurring, b2b, b2c, c2c mode, was fusion Trend, industry foundation the platform search shopping engine sites, rebate class website five community marketing, word-of-mouth marketing growing tendency VI selection of clothing designer instead of a full range of clothing wholesale market personalized and new technologies to enhance consumer loyalty to the third quarter 2012-2016 the Chinese apparel e-commerce industry market earnings forecast analysis of Chapter XII clothing packaging design industry in China 2011-2012 run trend analysis Section I 2011-2012 China apparel packaging design industry status quo, underwear packaging design analysis shoes packaging design style beauty packaging Section II 2011-2012 China National Garment packaging industry market analysis, the garment bags market analysis clothing brand packaging content and problems, domestic clothing brand packaging strategy of the third quarter 2012-2016 Chinese clothing packaging design industry development trend analysis Chapter XIII 2012-2016 Chinese clothing e-commerce industry investment strategy research first section 2012-2016 Chinese clothing e-commerce industry investment environment analysis a "quantitative" to "qualitative change" Section II 2012-2016 China apparel e-commerce industry investment opportunities "the production core" to "operational core analysis Section III 2012-2016 the Chinese apparel e-commerce industry investment risk analysis, market competition, risk analysis, technical risk analysis of three electronic payment risk analysis of four policy risk analysis Section IV experts suggest Tables and Charts: Chart :2005-2010 China's total GDP and growth trend charts: the first quarter of 2010, three industry structure diagram: 2008-2010 China CPI, PPI monthly trend charts :2005-2010, China's urban residents 'disposable income growth trend chart :2005-2010, China's rural residents' per capita net income growth trend chart :2000-2009 Chinese urban and rural residents. The per capita income growth comparison chart :1978-2009 China's urban and rural residents Engel coefficient comparison table Chart :1978-2009 China's urban and rural residents Engel coefficient Graph Chart :2005-2009 China's industrial added value growth trend graph chart :2005-2010, China's social fixed investment Graph Chart :2005-2010 fixed assets investment in urban and rural comparison chart Chart :2005-2009 China's fiscal revenue expenditure Graph chart: January 2009 - April 2010 RMB against the U.S. dollar central parity chart: RMB exchange rate against the table chart in April 2010: January 2009 - March 2010 Statistics of China's money supply units: one hundred million yuan charts: January 2009 - March 2010 the growth rate of the money supply trend Chart :2001-2009 China's foreign exchange reserves Graph Chart :2005-2009 China's foreign exchange reserves and the growth rate change charts: December 23, 2008, the Central Bank of China RMB interest rate adjustment table Chart :2007-2008 previous adjust interest rates. magnitude table chart: of the calendar year the deposit reserve ratio adjustment Tables Chart :2005-2010 growth trend of total retail sales of consumer goods in China charts :2005-2010, China's total import and export of goods Graph chart :2005-2010 Chinese goods The total imports and total exports Graph chart :2005-2009 employment Graph Chart :2005-2009 China's urban employment Graph Chart :1978-2009 China's birth rate, death rate and natural growth rate of the trend charts: China's total population growth trends, 1978-2009 Chart: 2009 population and its composition chart :1978-2009 Chinese urbanization rate trend charts :2005-2009, our research and experimental development (R & D) funding expenditures Graph chart :2000-2008 the Chinese netizens growth trend graph chart: 2008 the main factors for online shoppers to buy clothing merchandise chart :2007-2008 Taobao's total transaction volume comparison chart chart :2007-2008 the number of Internet users in China comparison chart clothing online shopping market size and growth trend chart :2007-2011 Chart :2007-2011 China C2C clothing online shopping market transaction size and growth trend chart :2007-2011 China B2C clothing online shopping market transaction size and growth trend Figure chart: chart Chart :2007-2011 2008 types of goods purchased online shoppers clothing online shopping accounted for the overall share of online shopping chart: in 2008 the amount of different gender netizens online shopping comparison charts: in 2008, China's of different gender netizens online shopping Amount Proportion structure charts: 2008 China's online shopping penetration rate comparison chart chart trends charts: chart of major online shopping website Women price chart: Maternity Figure (a): Maternity Figure (b) chart: Women in the spring and summer of 2009 : radiation Maternity Figure (c) chart: chart of China's top ten Maternity brands and producers: the chart of China's top ten radiation clothing brands and production companies: 2009 Taobao male sports shoes sales before ten sales chart: 2009 years Taobao canvas shoes turnover ranked the top 10 commodity turnover chart: Taobao casual shoes in 2009 according to the volume of the top 10 commodities volume chart: 2009 Taobao slippers volume of the top 10 commodities traded the quantity chart: network purchase shoes priced concern about the chart: the traditional garment industry chain chart: Chinese clothing online shopping users Occupational distribution chart: online shoppers monthly income structure chart: online shopping the the user monthly income structure comparison chart: different cities network Share netizens month revenue structure chart: different shopping site users monthly income structure chart: clothing online shopping users in the first half of 2008, the cumulative number of purchases Chart: 2008 years clothing online shopping users clothing online shopping expenses chart: different cities online shopping netizens six months the average amount of online shopping and the total amount of charts: men and women shopping online shopping netizens average amount and the total amount of charts: students and non-students Internet users per capita net purchase amount and the total amount of chart places chart online shopping: online shopping users: Female users to buy the highest number of garment types of charts: the number of male users to buy clothing types chart: chart of the users to buy the maximum amount of clothing types: Internet users on the core functionality of the shopping site evaluation chart: to promote online shopping users purchase clothing merchandise chart: clothing online shopping clothing online shopping shortcomings chart: apparel products eventually attract clothing online shopping users purchase factors chart: Internet users of different gender awareness and purchase the highest frequency of the top ten brands chart: students and non-students of the same age of the women groups, consumer preference charts: married with children of different ages female consumer groups brand preference chart :2007-2011 Chinese clothing online shopping user scale chart: clothing apparel consumer behavior of online shoppers is expected to chart :20-30-year-old working-class clothing online shopping shirt the heart price chart :20-30-year-old working-class clothing online shopping coat T-shirt heart price chart :20-30-year-old working-class clothing online shopping heart price chart :20-30-year-old working-class clothing online shopping suit ( dress chart) heart price chart pants (skirt) :20-30-year-old working-class clothing online shopping the heart price chart :20-30-year-old working-class clothing online shopping shoes a heart price chart :20-30-year-old working-class clothing online shopping style preferences: 20-30 year-old working-class clothing online shopping brand awareness chart :30-45-year-old age clothing online shopping T-shirt heart shirt heart price chart :30-45-year-old age clothing online shopping price chart :30-45-year-old age clothing The online shopping jacket heart price survey charts :30-45-year-old age clothing online shopping suit (dress) the heart price chart :30-45-year-old age clothing online shopping pants (skirt) heart price chart :30-45-year-old age Garment Network purchase shoes heart price chart :30-45-year-old age clothing net purchase the style preferences survey chart :30-45-year-old age clothing online shopping brand awareness survey chart: Dangdang network list of the course of development chart: well-known brand bags appearance Figure chart: well-known brand bags appearance charts: the well-known brand bags appearance chart: prada bags appearance of Figure chart: prada bags appearance of Figure chart: prada bags appearance of Figure chart: Yves Saint Laurent bags appearance of charts: Yves Saint Laurent packaging the bags appearance of charts that the: Hermes bags appearance of Figure chart: 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